OUT NOW: NOV/DEC ’26 ISSUE #183
News and insights from the movers and storers industry
13th November 2026
Editorial Team
The Association of Independent Movers (AIM) is set to unveil AIM Assured, a new online training platform designed specifically for the removals industry, at The Movers & Storers Show on 17–18 November at NAEC Stoneleigh, Warwickshire.
Developed by experienced removals professionals, AIM Assured aims to make accredited staff training more accessible, affordable and practical for removal companies of all sizes, helping businesses maintain consistent standards without taking valuable crew members off the road.
The platform launches with 42 industry-specific courses covering everything from manual handling and health and safety to customer care and the everyday challenges faced by removals teams.
The training is AIM-accredited and CPD-certified, with participants receiving a certificate upon successful completion. Course content is also cross-referenced against current legislation every two weeks to help ensure it remains relevant and up to date.
Unlike generic online training programmes, AIM Assured has been developed around the practical realities of working in the removals industry.
Created by Scott Rust and Vince, who bring more than 60 years of combined industry experience, the platform addresses situations that removal crews regularly encounter.
Alongside essential health and safety training, courses explore practical challenges such as managing customers’ expectations on moving day, handling valuable and sentimental possessions, and safely manoeuvring larger vehicles in residential streets.
The objective is to provide businesses with a consistent foundation of knowledge across their workforce, from new recruits to experienced crew members.
Further developments are already planned, including instructional videos featuring interactive questions designed to reinforce learning and check understanding.
Before its official launch, AIM Assured was trialled by approximately ten employees at Scott Rust’s own removals company.
Feedback from those using the platform in a real working environment helped shape its design, accessibility and functionality.
The result is a training solution designed to fit around the operational demands of a busy removals business.
Employees can complete courses online at times convenient to them and their employer, reducing the disruption and costs often associated with traditional classroom-based training.
The platform also provides employers with a documented record of completed training, supporting staff development, health and safety compliance and internal accountability.
Accessibility has been considered, with questions available in audio format to assist employees who may experience difficulties with reading.
AIM Assured is intended to complement, rather than replace, practical hands-on training. AIM members can also use the platform alongside the association’s existing training matrix to record and assess workplace competencies.
Scott Rust, founder of AIM Assured, explained the thinking behind the new platform:
“After 30 years in removals, I know how difficult it can be to train new starters properly during busy periods without taking them away from the job.
“Generic training courses have their place, but they don’t always reflect the situations our crews face every day, whether that’s reassuring a stressed customer or navigating a large vehicle through a narrow residential street.
“AIM Assured has been built by people who understand the industry, tested by working removals crews and developed around their feedback.
“Our aim is to give removal businesses an affordable, accessible way to establish consistent training standards across their teams, while maintaining a proper record of staff development.”
AIM Assured will be available through a monthly subscription, with discounted rates for AIM members.
For businesses employing between one and five staff, subscriptions start at £28 per month for AIM members and £35 per month for non-members.
The platform is designed to accommodate businesses of different sizes, with secure employee training records accessible only to the subscribing company.
Visitors to The Movers & Storers Show 2026 will have the opportunity to see AIM Assured demonstrated and speak directly with the team behind its development.
The platform will be officially launched on 17–18 November 2026 at NAEC Stoneleigh, Warwickshire, with demonstrations available on the AIM stand G10.
Entry to the show is free for visitors registering online in advance.
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About AIM Assured
AIM Assured is an online training platform developed specifically for the UK removals industry. Offering AIM-accredited and CPD-certified courses, it provides removal companies with flexible training covering health and safety, manual handling, customer care and operational best practice.
About the Association of Independent Movers (AIM)
The Association of Independent Movers has supported independent removal companies across the UK for 15 years, promoting professional standards, industry best practice and business development through its membership services and initiatives.
News and insights from the movers and storers industry